Once Upon a Time

Once upon a time, there was a world full of beautiful, vibrant, incredible life. Among the billions of inhabitants on the Earth, there were a few that stood out. Each creature possessed a unique set of characteristics, yet was bound to the others by a thread stronger than any other: stories. These creatures were obsessed with those who came before them. They used storytelling as a way of passing down who they were to those that would come after them. The creatures created thousands of systems called languages, in order to better communicate with one another, and they recorded much of what they had been told by their ancestors. They used their imaginations to fabricate entire worlds, which they controlled with the sound of their voice, the stroke of their pens, the movement of their bodies, or the tap of their fingers. Yet at the same time that all of this creation was occurring, the creatures also ravaged their lands, and treated themselves and each other terribly. Soon, the balance tipped, and their world was plunged into chaos. The creatures had destroyed so much of their home for the temporary benefit of their own personal stories, and had forgotten that the best story of all was the story of their own world. It was too late when they finally remembered just how wonderful their story had once been, and they were crushed by the thought that they could have once kept it that way.

Stories make us. We are the stories of those who came before us, and those who surround us. Stories tell us who we are, where we came from, and why we’re here.

Stories take us. We are enthralled by classic tales, and intrigued by contemporary narratives. We go to such lengths just to uncover our own stories, and to share them with others.

Stories break us. There is a drawback to our ability to empathise, and to connect with stories in such a fundamental way, and it is just that … The day that our story ends, we will be broken by the realisation that we could have changed it for the better.

However, it is not too late. If you believe that this is the story of our world, and our people, think again.

This is the story that could be, not the story that should be, or will be. Those in the tale above forgot that, being the innovative, imaginative, storytelling creatures they were, that they had control over their own story. We will not make the same mistake. If we are bound to each other by the threads of stories, then we are also bound to the world with the same. We have the power to write our own story.

Once upon a time, there was a world full of beautiful, vibrant, incredible life. Among the billions of inhabitants on the Earth, there were a few that stood out. Each creature possessed a unique set of characteristics, yet was bound to the others by a thread stronger than any other: stories. They used this commonality for their world’s collective benefit, filling it with beauty, ingenuity, and creativity, wherever they went.

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We need a mindset shift. If we have the power to change our personal stories for the better, then we have the power to change our collective story. What's missing is our belief in ourselves, and our united mentality. Join us in changing that. Join us, change your world, and change our world.